It’s hard to compete with “Free”!. But free, usually comes with annoying adverts like when you stream your favorite YouTube music video playlist. Today, we make a case for owning your video hosting platform so your viewers don’t suffer the same fate.
With this new release of kPoint, we want to give you specific suggestions about the roles you and your colleagues play in your organizations. These suggestions are about how to use Enterprise Video to dramatically improve communicating and sharing your knowledge.
As a marketer, you are very familiar with media, distribution, and creating an impact. Here we want to show you the significant difference it makes when you own the video platform from which your product-related content is streamed. The three areas we will highlight are Creating branded video Content, Engaging viewers of your video content, and Analyzing the impact you have made.
This is how a kPoint customer could achieve things that using a free video platform did not let them do. The largest Financial Services Provider in India serves a customer base that is geographically dispersed and linguistically diverse. They used kPoint to host marketing videos in local languages. The kPoint Enterprise Video Platform also provided a branded experience and captured analytics. Find out more here.
At the end of this blog, we have a fun little comparison for you to try. It will clearly illustrate all that we talk about in the next three sections.
The three things your video hosting platform must allow you to do are:
CREATE a unique experience for your website viewers. Keep the focus on your company and products. From when they see your logo on an embedded video to your branded player on their phones and computer. Streaming video from free hosting platforms limits the ability to focus the viewer’s attention. Your viewer is invariably led back to the forest of other video content and competing advertisements. Play your video on the webpage or bring them over to your video hosting platform. Provide targeted viewing content, for example, based on the location of the viewer. Did you know luxury automobiles from Europe being sold in India could not use their stock product information as the models sold in India had some variations? Customer expectation reset was a significant effort.
ENRICH VIDEO & ENGAGE your viewers by providing interactivity hooks in your player. Move them from a passive TV-like viewing experience where sequential playback information comes at them and the only thing they can do is change the volume!
Your marketing video maybe highly produced professionally or quickly and DIY based on your needs and budget. Enrich the video by adding peripheral hooks. Tag it in spots where the viewer could jump to. Hyper-Link to relevant references. Moderate the Comments & Feedback posted on the video. Use Call-To-Action buttons that encourage the viewer to use the information they received right away.
Deep Video Personalization gives individual viewers an experience that is relevant by pulling other data that can be packaged with the video. A kPoint customer recently ran a campaign for a new Insurance product. They showed new product video’s within the context of the viewer/client’s account. The campaign was extremely successful.
Analyze your viewing activity. Your website collects a large amount of data that helps you understand the viewers who found your product on the web. It tells you the demographic, location, devices they use, how they got to your website, what else have they looked for, you could also directly and securely ask them about their financial profiles, to all that now you can add data from their viewing experience.
Having your own platform that hosts videos, not only tells you what they watched, when, and how often, but also provides some information that the viewer themselves may not know. What was the network connectivity they had? Did the streaming provide the highest possible quality or did it have to drop to provide continuous streaming at a lower resolution? Is this associated with the location? Will your application and product’s usage be impacted? Do they return to a particular portion of the video? Particular Tags?
These insights can provide a very personalized UX for your website visitors and provide a path to close sales.
…And More. Security. Access control. Enterprise Video Streaming. Interfacing with Web conferencing. See our blogs on how to use kPoint with Zoom and Webex.
So, here is your chance to experience a bit of what we talked about. We love this video because it talks about what we think is a key ingredient in marketing. It’s Buffet talking about Focus. We had used it in a previous blog on Flipping Meetings. The links are provided below.
This is how it appears on Youtube. Notice all the other recommended videos? The recommendation engine has picked other videos based on parameters that may not be relevant to your visitor. Nor do you have any control over the feedback and comments section. Do you think they might get distracted by another video? Probably yes. Will it be necessarily yours? Probably not.
This how it appears on the kPoint Showcase. It’s branded for kPoint because since it was our blog. You can have it your way. The feedback section is monitored and can be edited for misinformation and malicious posts. See the recommended videos on the side? All related to kPoint. Would it matter terribly to us if viewers lingered on other kPoint related Videos? Of course not!
The difference is huge. We are the experts on hosting Video for Enterprises. Call or write to us. We can help you find a solution that fits your purpose and your budget.