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Success Stories

VIDEO ON DEMAND

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LIVE EVENT ATTENDEES

TERABYTE DATA SERVED

SYSTEM UPTIME

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Our Story

KPOINT is a video technology company transforming business communications with interactive videos. We recognize video is the primary medium of future communication over the internet and innovate to bring the best of the two worlds — videos and web — together to make business communication effective and conversational. Our focus is on positively impacting business outcomes rather than mere consumption of content.

Unlike consumer media, business communication needs to be time-efficient with a razor sharp focus on the ability to deliver the desired message quickly and in the most engaging fashion. Business audiences loathe to consume content linearly. Our videos make sure users have the right aids to consume video their way in a non-linear fashion.

Our streamlined approach to content enables us to address specific business needs across customer touchpoints ensuring measurable impact:

Intent to content

Hyper-personalize

Multichannel distribution

Measure user engagement

Optimize content strategy

Design interactive video content by aligning content strategy to business goals.

Leverage past engagement and rich data in the CRMs to deliver personalized content to your customer.

Make content available across content delivery channels to improve reach.

Grab every aspect of user behavior and choices to understand and target the audience better.

Analyze trends to evolve content refresh, customer segmentation and targeting strategies.

Intent to content

Design interactive video content by aligning content strategy to business goals.

Hyper-personalize

Leverage past engagement and rich data in the CRMs to deliver personalized content to your customer.

Omnichannel distribution

Make content available across content delivery channels to improve reach.

Measure user engagement

Grab every aspect of user behavior and choices to understand and target the audience better.

Optimize content strategy

Analyze trends to evolve content refresh, customer segmentation and targeting strategies.

Our History

2022

New branding launched – KPOINT launches a fresh logo and branding under its new leader, Ashish Bhansali.

2021

Our customers clocked 400K hours of live streaming, reaching out to more than 25000 concurrent attendees.

2020

5X Growth – Enterprise usage grows from 2X to 5X.

2019

1 million users reached – KPOINT crosses the 1 million user mark.

2018

One of the largest Indian NBFCs chooses KPOINT as a video tech partner to propel their digital marketing.

2017

ISO 27001 Certification – KPOINT is awarded the ISO 27001 certification.

2015

Gold at Brandon Awards – KPOINT wins Gold in the Best Advance in Unique Learning Technology category at the prestigious Brandon Hall Group Excellence in Technology Awards.

2013

One of the largest global IT Service providers signs KPOINT for org-wide usage.

2011

The first tie-up – Pune Institute of Computer Technology recognizes the product’s potential and installs the KPOINT platform for capturing their professors’ lectures.