Inspiring Use Cases of Video in Business

Video has taken a life of its own in enterprises. They are being used for tutorials, vlogs, branding strategies and even training, thanks to the proliferation of the internet and cheaper smart devices. According to PWC, videos are now the primary or preferred medium for communication.

With millennials quickly forming the majority of the workforce—an estimated 50 percent of the global workforce by 2020—organizations need to take into account their behavioral traits to ensure the best way to communicate, engage and train them. This generation embodies two key attributes – their comfort with technology and their need to do tasks at their own pace and on their own terms.

In this context, videos are a great way to introduce the organization’s culture, mission and vision, impart learning and motivate them. While you may already be using videos, here are few more use cases where video can be used to add value to learning, collaboration and communication in your organization.

Keep your employees informed anywhere, on any device

Yes, you have already been webcasting major annual events to ensure greater reach among your employees. Why not extend the coverage to smaller events as well? Whether it’s a new product launch or a key strategy briefing, your employees can get on board from anywhere, watching on any device.

Make employee onboarding a rewarding process

Use video and stop repeating yourself every time a new employee is recruited. The benefits of a curated playlist of short videos outlining benefits, company policies, and procedures is twofold. Employees have access to information at their disposal and HR executives are freed from the time-consuming process of onboarding. Additionally, creating a video repository that can be centrally assessed will enable immediate access to any new videos that have been uploaded.

Enhance your learning and training

A variety of videos, including real-time and archived videos, can be leveraged to provide the best learning and training schedule. For instance, interactive videos that can teach appropriate responses to deal with different customer reactions can be used to augment training sessions.

Add a twist to your marketing mix

Video is old news in marketing, but how about adding user generated visual content to your marketing mix. With authentic and real-time videos trending visual channels, user generated content will drive greater engagement for your brand.

Spice up sales with personalised videos

Gone are the days of standardized demo and sales videos. Both B2Bs and B2Cs are using real-time individualised videos that stream curated content to drive sales campaigns by cutting through the noise.

Boost customer engagement

You don’t have to restrict customer engagement via video only during your annual holiday greeting. Treat your loyal customers with short videos containing useful tips, new product launches or customer testimonials.

Make video an incentive for peer-to- peer knowledge sharing

Best practises, technical expertise and tips from top achievers can be made into interesting videos that will encourage peer-to- peer learning and sharing. They can be further achieved for later use as well.

There’s no denying that video is the future of how businesses will market themselves as well as how the medium helps streamline processes for productivity and profitability. The examples mentioned are a clear testament to this. Then, the question that needs to be asked is, “Are you leveraging video to enhance your business processes?” If the answer is “No”, then maybe it’s time to explore what videos can do for you.

If you’re still confused on how to begin, talk to us to find out how you can best cut costs, improve efficiency, boost collaboration and much more!