Empowering Sales Teams Through Product Knowledge Videos

Tata Communications recognised that video would be effective for training the sales team on their product offerings. But creating and managing video was expensive and laborious.

kPoint offered a unique opportunity for TCL to push their sales training to the next level, while being more efficient and cost-effective. To manage and distribute their content at a large scale, TCL used kPoint’s platform which is built to cater to business applications that typically use a large number of videos. Once the videos were uploaded to kPoint’s cloud-based platform, they could be viewed from any device across the 240 countries where their content can be accessed.

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