Business Challenge

• Potential decline in policy renewal rates and need to enhance policyholder engagement
• Agents historically engaged in manual efforts by calling and updating policyholders about renewal dates
• Need to educate policyholders on the significance of maintaining consistent investment practices

Solution

• Implemented a solution involving the creation and delivery of personalized video messages to policyholders
• Video to serve reminders for policy renewal which also consist of individual fund performance

Outcome

• 56% increase in engagement using video content
• 8% increase in renewal rates without human involvement