Business Challenge

• Repetitive issues being answered multiple times a day
• Wait time for customers are very high
• Solving complicated issues incurs a large cost

Solution

• Build a Video Knowledge Base in order to answer queries fast
• KPOINT helps in turning standardized information into videos with interactivity

Outcome

• 795,000 video views delivered
• 12,000+ interactions on WhatsApp
• 14,000+ interactions with CTA buttons
• 7,500 interactions inside ILTC App
• 30% savings on support costs by closing tickets faster