Business Challenge

• Low customer engagement and low CTR on public platforms due to lack of custom interactive CTA’s
• Website and video analytics were disjointed
• Lack of control over video assets hosted on social platforms

Solution

• Crafting user journeys using programmable branded player with personalization & interactivity capabilities
• Mapped video usage analytics with the website analytics to generate data-driven insights
• Integrated white-labelled video platform with customer’s centralized asset warehouse

Outcome

• 30% increase in conversions as a result of better consumer engagement
• 40% reduction in average sales cycle
• 1mn+ minutes of interactive content streamed to prospective buyers