In a dynamic economy and amid stiff market competition, you need sales & marketing communication that stands out. Unfortunately, most sales & marketing materials follow a templatized structure with a one-size-fits-all model. This causes fatigue among your audience, causing disengagement and eventually drop-off. For instance, around 10 seconds into an average video 20% of your [...]
2020 turned the spotlight on learning and development (L&D) more than ever before, and companies need new tools to adapt. In this year’s L&D Global Sentiment Survey, acquiring new skills emerged as the no.1 priority with a historic 13% of votes. Never have so many respondents from different countries and L&D backgrounds agreed on one [...]
If there’s any doubt that video is now central to your organization culture and how we communicate, consider the following statistics: Millennials are 2.7X more likely to learn a new skill via video than reading a book. This has major implications for today’s young workforce. Just 7% of communication happens via words – 93% is [...]
There’s no denying that we are living in the age of video. Mobile video consumption is increasing by 100% every year, and by 2022, online video will make up approximately 82% of internet traffic. And this behavioral pattern is influencing B2B content consumption as well. Particularly in the last one year, reliance on traditional, in-person [...]
How employees are onboarded is a key determiner of workplace productivity, and research suggests that video is increasingly becoming central to the onboarding experience. A seminal survey by Glassdoor found that a strong onboarding process can improve new hire retention rates by 82% and productivity by 70%. Now that most onboarding processes are conducted remotely, [...]
Knowledge sharing is intrinsically linked with business success. Research has repeatedly confirmed that employees who are allowed to gain from the team’s collective intelligence perform better, more efficiently, and achieve superior outcomes. An essential (and often missing) piece of the knowledge-sharing puzzle is video. Not only has video use skyrocketed in the face of remote [...]
