When your employees are watching a “How-To” video it is unlikely they will be passive about it. Smart self-aware learners know what they need to learn. They will seek and search for specific information in the video that helps them. They will look for an index or use keyword searches to identify the contents. They may refer to additional information by opening more windows and pausing to refer to them.
“Help them skip the parts they know and give them one-click access to peripheral or background they might need. Provide links outside of the current content to related videos or documents. Periodic pop quizzes also help focus their attention.”
Your job is to help them.
Help them skip the parts they know and give them one-click access to peripheral or background they might need. Provide links outside of the current content to related videos or documents. Periodic pop quizzes also help focus their attention. Critical learning can be tested by inserting pop quizzes that the learner can take and ensure that they haven’t wasted the opportunity.
The same is true when potential customers are looking at a product video. They probably are looking for a particular feature they require. They might need additional information.
This video from an Insurance company helps the viewer pay their premium if they choose to while watching information about a particular policy.
Pop-quiz-like forms could provide useful feedback in the form of multiple-choice questions. Get viewers to fill out a form, read and acknowledge important notices, make a selection, make a purchase, or ask a question. These are some of the many things they can do in addition to watching your video.
Interactive videos engage viewers and if your employees are mostly millennials they will align with the game-like experience. Engaged viewers are more likely to understand and absorb critical information. Enterprise Video Platforms allow you to add widgets that provide the following top three functionality.
Ability to jump to any specific place in the video at appropriate waypoints. A table of contents, highlights, chapters in a video gives the viewer a way to navigate the content in the video. Much like reading a book, or navigating a website, they can jump to the places of interest quickly.
An interactive element on a video that leads to additional content. While watching a video, an interactive element like a Call to Action Button appears that can be clicked to take the viewer to another place in the video, These are usually opened within the player.
These take the viewer outside the player. It could be a pdf document or another webpage. It could also be the point of purchase. Open a payment gateway to get your customer to take action right away.
“While you help your viewers gain access to what they need quickly, you also benefit from what you learn about your viewer’s behaviors”
While you help your viewers gain access to what they need quickly, you also benefit from what you learn about your viewer’s behaviors. All the activities of the videos can be tracked and will provide valuable feedback on what your viewer spent the most time on, what did they skip, how often did they socialize the content, and other actions they performed. Your Enterprise Video dashboard will give you tabulated data in one place.
Here are some Dos and Don’ts in using interactive elements:
- Help the viewers achieve their goals.
- Keep uninterrupted chunks of informative video.
- Try the experience with and without. Don’t use them just because you can.
- Give them the means to skip the interaction.
At kPoint, We have a great deal of experience using interactive elements. Our customers have used them extensively in their videos and the most popular elements are HotSpots and the ability to Seek information available in the video. kPoint Enterprise Video Platform provides Content Services for adding customized interactive elements to your videos. Do write to us about how you use videos currently and we’ll show you new ways to make them interactive.
Built-in Interactive widgets
- SEARCH within a video. This can be done by tagging locations or text from the transcript.
- KEYWORD CLOUD: Based on the historical searches on the video a visual display of the search keywords is automatically displayed.
- POP QUIZ can be inserted at any point where multiple choice answers are provided as prompts.
We provide assistance in adding interactive elements on the video like a Hotspot, pop-out widget, or a feedback form. These widgets are very effective in creating interactive and engaging videos. In the near future, several DIY widgets are being rolled out, We’ll keep you posted!