15 Hacks to Build A Culture Of Engagement in the Age of Video

15 Hacks to Build A Culture Of Engagement in the Age of Video

If there’s any doubt that video is now central to your organization culture and how we communicate, consider the following statistics: 

  • Millennials are 2.7X more likely to learn a new skill via video than reading a book. This has major implications for today’s young workforce. 
  • Just 7% of communication happens via words – 93% is body language and tone of voice. This makes video communication essential where meeting in person is impossible. 
  • Tweets with video enjoy 10X more engagement than their text counterparts. This highlights the link between video and engagement optimization. 

Apart from the occasional video announcement and your standard brand video, there are many more ways you could utilize this format to energize your existing company culture. 

Here are 15 inspiring ideas:

1. Daily standup video call

Standup meetings (i.e., quick conversations at the beginning of each workday) are an essential part of an agile workplace. It lets team members catch up on task progress and empowers independent work while ensuring everyone is on the same page. Video can be meaningfully used to replace live conversations when WFH, or even to connect with team members in different locations working on the same project.

2. Video embedded in HR newsletters

Routine internal communication like daily employee engagement newsletters, HR announcements, policy change notifications, etc., are often overlooked by employees. They could be buried inside a crowded inbox, or their text-heavy nature could put off the reader from perusing the content in detail. Emailers with embedded videos can address this effectively.

3. LinkedIn videos for employer branding

LinkedIn has emerged as a major platform for recruitment, employer branding, and candidate relationship management in the last few years. 95% of recruiters on LinkedIn are searching for top talent, and video can be a powerful tool to capture the right kind of attention. These could depict work culture, product innovation, or success stories, helping your company stand out.

4. Microlearning through video snippets

Microlearning refers to the process of learning through short bursts of activity, encouraging employees to apply their takeaways. Short video snippets can fit into the typical workday and be consumed during downtime, free hours, and commutes, allowing employees to better utilize their time. This approach also increases one’s engagement with the learning experience.

5. Live video learning sessions

Live video learning sessions recreate the social atmosphere and one-on-one intimacy of classroom learning with several added benefits. For one thing, it doesn’t require in-person presence, making it viable for remote work scenarios. Live sessions can also be recorded for future use in case learners want to quickly recap or refer to a specific topic.

6. Interactive video to overcome the forgetting curve

As per the forgetting curve theory, knowledge retention decreases with time, coming down to 21% after a month. To combat this, you need to make the learning experience more interactive and personal – which is where video comes in. a video format allows employees to navigate to a specific topic, click on hyperlinked references, and pause/resume at their pace to improve retention.

7. 360-degree video campus walkthroughs 

This is a cutting-edge idea, one that is extremely relevant in the world of AR/VR technology. A 360-degree video can be consumed via VR headsets or through compatible mobile apps, giving the viewer an incredibly realistic experience of your office location or any other corporate site. This can be helpful when pitching to new partners/clients, onboarding new employees, or during events.

8. Impromptu video chats for productivity

This simple idea can make a world of difference to productivity. When communicating via chat, team members can quickly hop onto an impromptu video call to discuss an idea or pain point face-to-face. By encouraging the use of video, you can dramatically reduce project delays and speed up task progress.

9. Health and safety videos

These are a staple for most organizations, particularly if you operate in an industrial setting. Compliance procedures like health and safety tend to be overlooked or forgotten once employees have been on the same job for a long time. Videos can serve as refresher training aids and video content playing in common areas like the lobby or cafeteria can serve as helpful reminders on this critical issue.

10. Monthly CEO-speak video

This is a vital necessity in the context of remote and hybrid work, where interactions with leadership can be limited. Members of the C-Suite could directly address the workforce through interactive webinars or unidirectional live video sessions. Once a month, this idea can be implemented to speak about recent achievements, updates, and general motivation pointers.

11. Internal virtual events

Virtual events are an inevitable reality at a time when so many of us are working from home, and video is a central part of such initiatives. Ideally, you need a live video stream hosted on a cloud infrastructure like Amazon Web Services (AWS), to provide event participants with maximum uptime and high-quality video.

12. “Introduction to the department” video

This is a useful asset to have in the case of lateral hires. An “introduction to the department” video encapsulates the core spirit of a team or department, going through its operational approach, tactical responsibilities, goals, and contributions. In a large and diverse company, it can help in intra-team mobility and individual professional development.

13. Gig worker engagement video

As companies start relying on contractual workers more and more, it is essential to extend the ambit of employee engagement. Gig workers engagement videos help to connect with freelancers, independent consultants, and other whitecollar contractual workers who may be operating from a remote location – but remain central to your organizational growth nevertheless.

14. Video case studies and customer testimonials

These video assets can be shared over a variety of channels – from your website to social media or even as sales enablement collaterals. It is advisable to capture a human voice from your customer base or client organization, talking about their journey with your brand. Unlike text-based studies, videos can capture the emotional connotes underlying the relationship, in addition to quantifiables.

15. Video-enabled contact centers

Finally, video communication is an essential capability for next-gen contact centers. It would allow the support team to interact with customers via video, thereby reducing the meantime to resolution and increasing profits from cross-selling/up-selling. 

To realize the full potential of video for your company culture, it is vital to have a 360-degree communication strategy centered around the cloud, interactive video, and collaborative video creation. You can use the kPoint platform to simplify how video is captured and consumed, at strategic junctures of the workplace experience. 

Our cloud-based tools significantly reduce the cost of video content creation compared to traditional video software. You can accurately measure video reach, engagement, and impacts from detailed viewership analytics. It also helps you do more with less, speeding up video development at the fraction of the usual time and efforts, with easy embedding, intuitive search and meta-tagging, playlists, and channel features. This helps augment your existing culture and communication capabilities, embracing a format that’s keenly focused on the future. 

If you’re looking to partner with a state-of-the-art, cloud-first video solutions provider, please connect with us. You could also join the conversation by commenting below. 

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