The secret to a smooth customer journey that ends in conversion is the convenience factor. The less customers have to switch from one channel to another and between modes of research and purchase, the more likely they are to convert. That’s what makes shoppable videos such a powerful weapon for sales & marketing, now used [...]
Author: Phiroze Bharucha
How do you make your voice heard? Express yourself? One of the frustrations in very large organizations is that directives from the top are sure to reach their intended targets. The reverse is rarely true of feedback finding its way back up. Employee feedback is often collated, analyzed, statistically massaged, and given a good spin [...]
Ladies and Gentlemen, please be seated, WHEREVER YOU ARE! The past few years have witnessed the meteoric rise of live streaming. Today ‘live streaming’, conjures up exciting global marketing campaigns… Or Apple’s Worldwide Developers Conference that you have live streamed to your mobile… Or maybe waiting to live stream the Cricket World Cup Final! [...]
What to look for in this video: CXO creates engaging content for timely communication with sales team. Browse through the highlights or search for a particular word to reach exact point in the video where it is used. Prompt and frequent communication by the leadership facilitates a greater alignment to organizational objectives.
Video has taken a life of its own in enterprises. They are being used for tutorials, vlogs, branding strategies and even training, thanks to the proliferation of the internet and cheaper smart devices. According to PWC, videos are now the primary or preferred medium for communication. With millennials quickly forming the majority of the workforce—an estimated […]